THE CONNECTED NARRATIVE
Facebook Ads Management
Would you like a trusted expert to take over the management of your Facebook Ads?
We believe your business does better when you can actually focus on running the business, rather than the stress of handling your own Facebook Ad campaigns.
FACEBOOK ADS MANAGEMENT AND MORE
WE HELP ONLINE BRANDS SELL MORE
Getting your brand in front of the right people = more sales.
Your brand is unique, which is why we don’t offer ‘one size fits all’ cookie-cutter solutions that don’t work long-term for you.
Instead, our approach is to cohesively work on all the platforms that are most important to your business, including Facebook Ads, crafting an overall strategy to fix what’s not working and get the growth and results you’re looking for.
OUR FACEBOOK ADS EXPERT
MEET GEMENE
GEMENE HEFFERNAN-SMITH
DIGITAL SPECIALIST / META ADVERTISING
As a former senior sales and marketing manager, I’ve led many of Australia’s leading businesses through many firsts; building strategy, processes, teams and award winning marketing campaigns with a focus on B2H.
I‘ve become a passionate advocate of the power of everything digital marketing and Facebook Ads , and I’d love to help you achieve your sales and marketing goals.
META (AKA FACEBOOK!) AD MANAGEMENT OPTIONS
FACEBOOK AD PACKAGES
PERFORMANCE AUDIT
$350
Played around with some boosts, but not really sure on what else to do?
Worked with someone else previously but underwhelmed by the results?
Don’t worry, we’ve got you. We’ll jump in and perform a full audit of your advertising accounts to assess past performance, identify your strengths and opportunities, and make our recommendations.
You can take this knowledge and implement future campaigns yourself, or upgrade to one of our ad management packages to take the stress off your plate.
STARTER pacakge
$900 per month
The Starter package is for businesses with 1-2 priorities each month.
With the creative assets you provide we will pinpoint the right audience, test different strategies and focus on generating a positive return on your ad spend.
This monthly package includes:
- Facebook + Instagram Ad Management and Optimisation
- Weekly Reporting & Updates
- Recommendations on creative assets
We recommend a monthly ad spend budget of $1000-$3000 for this Starter Package.
PRO Package
$1400 per month
The Pro package is for businesses with 3-6 priorities each month.
With the creative assets you provide we will pinpoint the right audience, test different strategies and focus on generating a positive return on your ad spend.
This monthly package includes:
- Facebook + Instagram Ad Management and Optimisation
- Weekly Reporting & Updates
- Recommendations on creative assets
We recommend a monthly ad spend budget of $5000+ for this Pro Package.
OUR WORK
FACEBOOK AD PORTFOLIO
FACEBOOK AD MANAGEMENT FAQS
FAQS
It’s impossible for us to provide an exact budget without knowing more about your business, goals, target audience, industry, and your direct competition.
However, we can guide you on how to work out a suitable budget for your Facebook advertising campaigns:
Identify Your Objective: Are you looking to increase brand awareness, generate leads, or drive sales? Your chosen objectives will significantly influence how much you should spend. Trying to do everything at once will require a higher budget.
Understand Your Target Audience: Who are you trying to reach? Depending on the audience’s size and demographics, your advertising costs may vary. Highly competitive industries will require a competitive budget.
Research Your Competitors: If your competitors are advertising on Facebook, it might be beneficial to understand their strategies and budget accordingly.
Consider Your Overall Marketing Budget: Assess what percentage of your total marketing budget you want to allocate to Facebook ads. How much are you willing reinvest into your business?
Test and Learn: You can always with a smaller budget and run some test campaigns to gauge performance. Analyze the results, optimise, and then gradually increase your spend as you see positive ROI (Return on Investment). Profitable ads are successful ads.
Utilise Facebook’s Tools: Facebook provides ad campaign planning tools that can help you understand the potential reach and estimated costs for reaching your targeted audience.
Consult a Professional: If you are unsure about your ad strategy, consulting with a digital marketing professional or agency like ours is a wise investment.
Remember, the goal isn’t necessarily to spend more; it’s to push your budget to work as hard as it can.
Focus on understanding your audience, creating compelling content, and continuously monitoring and optimising your campaigns. A well-targeted campaign with a smaller budget can often outperform a poorly-targeted campaign with a larger budget.
Return on Ad Spend (ROAS) is a metric that measures the profitability of an advertising campaign. It’s calculated by dividing the revenue generated from the ad campaign by the cost of the ad campaign itself.
A positive ROAS means that the revenue generated from the advertising campaign is greater than the cost to run that campaign. Essentially, you are making more money from the ads than you are spending on them.
Here’s an example to illustrate:
- Ad Campaign Cost: $1000
- Revenue Generated from Campaign: $3000
- ROAS: $3000 / $1000 = 3
In this scenario, the ROAS is 3, meaning that for every dollar spent on advertising, $3 in revenue was generated. This would be considered a 3x positive return on ad spend.
Trusting a digital marketing company is tough. Most outsource your campaigns overseas, and assign you a local account manager that isn’t even doing the work themselves.
If you want the peace of mind of working with a qualified and experienced marketing professional who’s worked with Australia’s leading brands and e-Commerce stores, who is actively running your ads you’re in the right place!
