Tasmania Symphony Orchestra
DIGITAL MARKETING WORKING IN HARMONY
‘Thank you so much for all your fantastic work with us, you’ve been absolutely wonderful to work with and have been instrumental in growing TSO’s digital presence!’
Frances, Brand Manager
Tasmania Symphony Orchestra
BRIEF
Tasmania Symphony Orchestra commissioned The Connected Narrative to help promote concerts and events.
Over a 12 month period we focused on brand awareness, targeting new audiences and driving ticket sales.
Over a 12 month period we focused on brand awareness, targeting new audiences and driving ticket sales.
GOALS
- Raise awareness of the TSO
- Promote upcoming events to new audiences
- Drive ticket sales to individual concerts
Key Results
1.
Majority of concerts reached their audience capacity
2.
Significant increase on ad profitability
3.
Audience growth
