Alterior Motif
SIGNIFICANT SALES GROWTH
WITHIN TWO MONTHS
“After a recommendation from a business colleague we contacted The Connected Narrative and after the initial meeting felt the connection was right and the proposal offered was very suited to what we were after. We felt like Gemene and Stephen really understood our business model and offered solutions to problems we had, and solutions to problems we didn’t even know existed!”
Penny Lane, Director
Alterior Motif
BRIEF
Alterior Motif is a modern coastal fashion and lifestyle boutique with store locations on the beautiful Sunshine Coast of Australia. They specialise in Australian designer fashion, international denim and local ethical brands.
They approached The Connected Narrative (TCN) for help with their ecommerce store; to build their customer base, showcase their stock and ultimately grow their online sales.
The successful outcome involved building a successful advertising strategy across Facebook & Instagram that would remain profitable and consistent in attracting new and engaged customers.
They approached The Connected Narrative (TCN) for help with their ecommerce store; to build their customer base, showcase their stock and ultimately grow their online sales.
The successful outcome involved building a successful advertising strategy across Facebook & Instagram that would remain profitable and consistent in attracting new and engaged customers.
GOALS
- Account audit; review set up, performance and opportunities for improvement
- Thorough testing of ad formats, placements and audiences
- Advertising management
- Building Audiences
- Advertising set up, testing and ongoing optimisation
- Weekly reporting to key stakeholders
Key Results
Alterior Motif have enjoyed significant customer growth and online sales by implementing our advertising strategies.
Ongoing testing and optimisation of these ads month-to-moth continually build on their success.
Ongoing testing and optimisation of these ads month-to-moth continually build on their success.
1.
More brand awareness
2.
New customers across Australia
3.
Significant growth in revenue
