Bloomsbury
COMMUNITY MANAGEMENT, ADVERTISING AND STAFF TRAINING
“Thanks so much for helping us out in this interim period. It’s been SO incredible helpful and we couldn’t have got through the last few months without you.”
Hermione Davis
Bloomsbury
BRIEF
Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes, and is the originating publisher and custodian of the Harry Potter series.
Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names.
The Bloomsbury Sydney office contacted The Connected Narrative to complete an ad account and social media audit, manage their social communities and run their display advertising for a 6 month period.
Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names.
The Bloomsbury Sydney office contacted The Connected Narrative to complete an ad account and social media audit, manage their social communities and run their display advertising for a 6 month period.
GOALS
- Audit on all accounts
- Advertising management for key campaigns
- Developing advertising strategy
- Content creation
- Building audiences
- Advertising set up, testing and ongoing optimisation
- Monthly reporting to key stakeholders
- Training new staff members
Key Results
1.
Reach and engagement maintained
2.
Local content published on global platforms
3.
New staff trained for seamless handover
