“The Connected Narrative are intuitive and make a point of learning our business and engineering ads and targets to fit our brand, most of the time without us even having to mention anything. They have connected into our business seamlessly.”

Virginie Pepin, Director

Pfeiffer the Label


Pfeiffer The Label is a Bondi based label with a slip-on-and-go ease that is a prerequisite for the busy, modern woman. The Pfeiffer team focus on perfecting the subtle details that make each piece non typical, infused with both a feminine and masculine aura that is equal parts powerful, sensual and playful, tipped off with Australian cool.

They approached The Connected Narrative (TCN) for help with their online presence; to raise their brand awareness, build their customer base and grow their online sales.

The successful outcome involved building a successful advertising strategy across Facebook & Instagram that would remain profitable and consistent in attracting new and engaged customers.


  • Brand awareness
  • Account set up; pixel, catalogue, audiences
  • Thorough testing of ad formats, placements and audiences
  • Advertising management
    • Building Audiences
    • Advertising set up, testing and ongoing optimisation
    • Monthly reporting to key stakeholders

Key Results

Pfeiffer The Label have enjoyed a raised level of brand awareness and a significant increase in their online sales.


Average Return on Ad Spend


Peak Return on Ad Spend



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