‘Gemene has been an exceptional member of the BikesOnline Digital Marketing team for the last 14 months. Gem’s expertise spanned a spectrum of crucial areas, including a number of paid ad platforms, marketplaces, and external agency management.

Gem’s proficiency in assisting to manage and optimising campaigns across various platforms was truly remarkable. Her strategic insights were exceptionally valuable to our advertising efforts, resulting in improved performance metrics. Her professionalism and strong communication skills ensured that our collaborations ran seamlessly, maximizing the impact of our combined efforts. Gem’s dedication to her work contributed significantly to our team’s success, making her an invaluable asset to any digital marketing department.

Gemene is a very willing and resourceful individual and I have been thoroughly impressed by her commitment to excellence. I wholeheartedly recommend her services to any business seeking a true partner in achieving digital marketing success.’

Rainer, Head of Acquisitions and Digital Channels

Bikes Online


BikesOnline is on a mission to help people discover and enjoy cycling. Their aim is to be Australia’s #1 Online Bicycle Retailer and to provide their customers with excellent service and support.

BikesOnline needed a Digital Marketing Specialist to support the Head of Acquisitions and Digital Channels. This role involved reviewing and interpreting digital marketing metrics from campaigns to draw insights leading to improvements to boost performance as well as managing their marketplace channel.


  • Analyse ad performance across multiple platforms
  • Liaise with external ad agency for ad creation and approvals
  • Advise on digital ad strategy in AU and US markets
  • Marketplace management

Key Results


Marketplace platforms increased and optimised


Significant increase in Marketplace revenue


Improved conversion rate on advertising



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