“I’m definitely noticing more sales and traffic… Our sales the week before Christmas and the week before the new year have increased by at least 20% from the previous year, so that’s great!”
Charlee Taylor
Charlee Swim
BRIEF
Charlee Swim is a born & bred Australian swimwear label based in Noosa Heads, Queensland. Not only do they create pieces that stand out from the crowd, they focus on sustainability and draw inspiration from the modern woman.
The Connected Narrative (TCN) was approached to grow Charlee Swim’s brand awareness and sales in a key retail period, Quarter 4 (October to December). This included a full site and ad account audit, as well as strategy and ad management.
The Connected Narrative (TCN) was approached to grow Charlee Swim’s brand awareness and sales in a key retail period, Quarter 4 (October to December). This included a full site and ad account audit, as well as strategy and ad management.
GOALS
- Account audit; review set up, performance and opportunities for improvement
- Thorough testing of ad formats, placements and audiences
- Advertising management
- Building Audiences
- Advertising set up, testing and ongoing optimisation
- Weekly reporting to key stakeholders
Key Results
1.
More brand awareness
2.
New customers across Australia
3.
Significant growth in revenue
