búl

SOCIAL ADVERTISING TO DRIVE
ECOM SALES

Thanks so much for the contribution to búl marketing over the past year and more – we have really enjoyed working with you and Stephen and appreciate both your time.

Virginia Martin, Owner

búl

BRIEF

Founded in 2010, búl has become an identifiable Australian label where thoughtful design embraces quality, tailored womenswear in a timeless effortlessness.

With multiple boutiques across Australia, búl entrusted The Connected Narrative (TCN) to take over their digital advertising management and SEO, boosting the success of their ecommerce store.

GOALS

  • Account audit; review set up, performance and opportunities for improvement
  • Thorough testing of ad formats, placements and audiences
  • Advertising management
  • Building Audiences
  • Advertising set up, testing and ongoing optimisation
  • Shopify updates as required
  • SEO on key categories
  • Weekly reporting to key stakeholders

Key Results

1.

Increased Brand Awareness

2.

Significant ROAS increase

3.

Increase in organic traffic

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