Hudstone

ONLINE SALES INCREASED OVER
150% WITHIN TWO MONTHS​

“The Connected Narrative always go above and beyond for us, nothing is a problem and they’re always tweaking our ads and content to make sure we get the best value for money and of course results!
Their weekly reports on the progress of our business is invaluable to our growth they are a very personal and professional team. We would have no hesitation recommending their services to anyone wishing to advance their business and take it to the next level.”

Steve and Liz Davis

Hudstone

BRIEF

Hudstone are a proudly Australian made and owned family business, providing safe and eco friendly cleaning products and laundry powder for almost 40 years.

They approached The Connected Narrative (TCN) needing a strategy to build brand awareness and drive sales through their online store.

This involved building a successful advertising strategy across Facebook & Instagram that would remain profitable and consistent in attracting new and engaged customers.

GOALS

  • Account audit; review set up, performance and opportunities for improvement
  • Thorough testing of ad formats, placements and audiences
  • Advertising management
    • Building Audiences
    • Advertising set up, testing and ongoing optimisation
    • Monthly reporting to key stakeholders
  • First page rankings on Google for profitable keywords

Key Results

Hudstone have experienced an increase in overall sales and consistency.
This has lead to many more happy customers.  

1st

1st page Google Rankings

4x

Return on Ad Spend (Average)

105%

Increase in site traffic

150%

Increase in online orders

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