The Indigenous Literacy Foundation
DIGITAL MARKETING SUPPORT
“You guys have done it again! Our target has once again been smashed!
Keep up the great work.”
Keep up the great work.”
Lisa, Marketing and Communications Manager
The Indigenous Literacy Foundation
BRIEF
Reading Opens Doors – that is, doors to future opportunities and choices. The Indigenous Literacy Foundation’s purpose is to invest in Aboriginal and Torres Strait Islander remote communities to provide the tools and resources they request to shape the direction of their children’s literacy future.
ILF supports remote Communities across Australia, working in over 400 remote communities.
The Connected Narrative was approached to work alongside the Marketing Team, providing support and training on general digital marketing tasks, and to manage digital advertising on an ongoing basis.
ILF supports remote Communities across Australia, working in over 400 remote communities.
The Connected Narrative was approached to work alongside the Marketing Team, providing support and training on general digital marketing tasks, and to manage digital advertising on an ongoing basis.
GOALS
- Advertising management for key campaigns
- Developing advertising strategy
- Building audiences
- Advertising set up, testing and ongoing optimisation
- Monthly reporting to key stakeholders
- Shopify store updates
Key Results
The ILF has seen a significant YOY increase of audience, engagement and ecom sales.
150%
Increase in social audience
200%
Increase in ecom sales
