HarperCollins Publishers Australia
TRAFFIC & SUBSCRIBERS SIGNIFICANTLY INCREASED WITHIN MONTH ONE OF LAUNCH
“Thank you for making everything so easy, you are both an absolute delight to work with. Will definitely come to you again for future projects.”
Michelle Weisz
HarperCollins Publishers Australia
BRIEF
HarperCollins is one of Australia’s leading book publishers. The Children’s division is one of the largest and most successful publishers of children’s literature in the world. Respected for its tradition of publishing quality, award-winning books for young readers, it is also the home to many of the biggest names in children’s literature.
HarperCollins approached The Connected Narrative to refresh their Teacher’s Hub website, a popular resource for librarians and teachers.
The process involved building a modern, responsive and completely searchable website, enabling educators to find the content they required from the large book catalogue quickly and easily.
HarperCollins approached The Connected Narrative to refresh their Teacher’s Hub website, a popular resource for librarians and teachers.
The process involved building a modern, responsive and completely searchable website, enabling educators to find the content they required from the large book catalogue quickly and easily.
GOALS
- Showcase relevant books from the large catalogue available
- Comprehensive search functionality
- Build connection and trust with educators
Key Results
The Teacher’s Hub has seen a significant increase in site traffic, length of sessions and newsletter subscribers.
The team at HarperCollins are building stronger connections with educators ultimately increasing their book sales.
The team at HarperCollins are building stronger connections with educators ultimately increasing their book sales.
1.
30% increase in average site traffic
2.
Significant increase in EDM subscribers
3.
Increase in average time spent on site
4.
Significant increase in resources used
