Hachette Australia

UPSKILLING STAFF AND
MEANINGFUL DIGITAL CAMPAIGNS

“The Connected Narrative are working with Hachette Australia to improve our digital campaign results and this collaboration has had a considerable positive impact on our business.
More than that, they are just great to work with. I couldn’t recommend them enough.”

Louise Sherwin-Stark, CEO

|

Hachette Australia

BRIEF

Hachette Australia, one of the country’s leading publishers, releases high-quality commercial fiction and non-fiction for adults and children across a wide range of subject areas each month. They approached The Connected Narrative (TCN) needing assistance with staff training and digital strategy to support their authors and new releases.

GOALS

  • Staff training, one on one and group sessions
  • Digital marketing strategy
  • Account audit; review set up, performance and opportunities for improvement
  • Thorough testing of ad formats, placements and audiences
  • Advertising management
    • Building Audiences
    • Advertising set up, testing and ongoing optimisation
    • Weekly reporting to key stakeholders

Key Results

The Hachette marketing team has upskilled and are now running successful, meaningful campaigns that are delivering strong results for the business.

42x

Return on Ad Spend (Peak)

13x

Return on Ad Spend (Average)

8

Staff members upskilling

CONTACT

LET'S TALK

We’d love to have a short call to learn more about your business goals to see how we can help.

Sound good? Let’s book in a time to catch up soon.

© 2020 The Connected Narrative Pty Ltd
ACN 627 335 862 | Privacy Policy

GET IN TOUCH

CONTACT US

Please enter your details below, and we’ll be in touch soon.