Hachette Australia
UPSKILLING STAFF AND
MEANINGFUL DIGITAL CAMPAIGNS
“The Connected Narrative are working with Hachette Australia to improve our digital campaign results and this collaboration has had a considerable positive impact on our business.
More than that, they are just great to work with. I couldn’t recommend them enough.”
More than that, they are just great to work with. I couldn’t recommend them enough.”
Louise Sherwin-Stark, CEO
Hachette Australia
BRIEF
Hachette Australia, one of the country’s leading publishers, releases high-quality commercial fiction and non-fiction for adults and children across a wide range of subject areas each month. They approached The Connected Narrative (TCN) needing assistance with staff training and digital strategy to support their authors and new releases.
GOALS
- Staff training, one on one and group sessions
- Digital marketing strategy
- Account audit; review set up, performance and opportunities for improvement
- Thorough testing of ad formats, placements and audiences
- Advertising management
- Building Audiences
- Advertising set up, testing and ongoing optimisation
- Weekly reporting to key stakeholders
Key Results
The Hachette marketing team has upskilled and are now running successful, meaningful campaigns that are delivering strong results for the business.
42x
Return on Ad Spend (Peak)
13x
Return on Ad Spend (Average)
8
Staff members upskilling
