Encore Manly
SOCIAL ADVERTISING TO DRIVE
AWARENESS AND TICKET SALES
‘So good to work with you on this – it really was super smooth and easy!’
Claire, Encore Manly Marketing
Encore Manly
BRIEF
Encore Manly, a 12 day celebration of live music and comedians across a wide range of venues, was a government supported initiative to boost support the entertainment and hospitality industries in the Northern Beaches post Covid.
The Connected Narrative was asked to run the social advertising for the campaign, delivering highly targeted advertising to drive event awareness and ultimately ticket sales.
The Connected Narrative was asked to run the social advertising for the campaign, delivering highly targeted advertising to drive event awareness and ultimately ticket sales.
GOALS
- Advertising management
- Building Audiences
- Advertising set up, testing and ongoing optimisation
- Reporting to key stakeholders
Key Results
The campaign led to an above average level of reach and engagement for the budget. Many events sold out in advance.
6%
Click Through Rate
$0.16
Per Lead
