Australia Reads
SIGNIFICANT AUDIENCE GROWTH
AND ENGAGEMENT
“The Connected Narrative have been the digital consultants for the Australia Reads campaign since 2018. Since then, they’ve significantly grown Australia’s biggest industry driving promotion of reading in terms of reach and engagement. They are technically savvy, incredibly creative and excellent communicators.”
Louise Sherwin-Stark, CEO
Australia Reads
BRIEF
Australia Reads is a cross book industry initiative to promote the benefits of reading to all Australians.
They approached The Connected Narrative (TCN) needing assistance with their digital marketing on an ongoing basis.
This work has involved web development, social media management, advertising management, content creation and more. The Australia Reads brand has enjoyed significant audience growth and brand awareness, which improves each year.
They approached The Connected Narrative (TCN) needing assistance with their digital marketing on an ongoing basis.
This work has involved web development, social media management, advertising management, content creation and more. The Australia Reads brand has enjoyed significant audience growth and brand awareness, which improves each year.
GOALS
- Website development
- Social media management
- Advertising management
- Building Audiences
- Advertising set up, testing and ongoing optimisation
- Monthly reporting to key stakeholders
Key Results
Australia Reads has gone from strength to strength. The significant audience growth and engagement has lifted the brand awareness considerably, which has assisted in gaining more high profile grants, promotional partners and media coverage.
350%
Increase in audience
200%
Increase in traffic
55%
Increase in site engagement
